The Alta Mogiana Mineira region in southeastern Minas Gerais represents the gold standard of Brazilian coffee terroir. With elevations spanning 1,080-1,270 meters and a uniquely stable microclimate, these highlands produce beans renowned for their exceptional natural sweetness. The area's small, quality-focused farms have earned prestigious Denomination of Origin status - a guarantee of traceability and a testament to how the region's distinct geography shapes each cup. This is where altitude, tradition, and perfect growing conditions converge to create truly singular specialty coffees.

For over a century, the Faleiros family has been crafting exceptional coffee from the blessed terroir of Ibiraci—one of Brazil’s finest regions for specialty beans. Their Santa Monica Farm, perched at 1,260 meters within the Eldorado group, tends to 5.5 million coffee trees. Patriarch Laerce named these lands ‘Eldorado’ for their treasure: coffee cherries gleaming like precious stones, ripening to ruby-red and amber hues. With a legacy of innovation in Alta Mogiana and cutting-edge technology, the family leads the pursuit of perfection in every cup, blending tradition with modern expertise.